TK Canal Three Key Group México
Home What we do Rates Brief us Group ↗

Three Key Group · Brands

We are your brand's
channel in Mexico

In Spanish, canal means both a broadcast channel and a distribution channel. We are both. We make the content, we put it in front of the right audience, and we sell the product.

Brief us→ What we do→
Scroll

The problem

An agency buys you a channel.
We become one.

Most agencies hand you a deck and an invoice. The media spend goes out, the impressions come back, and nobody in the room can tell you how many units moved. That arrangement suits the agency.

We are built the other way round. We own the studios, we contract the creators and we run the storefront, so we can be paid partly on what sells. You get a base fee for the work and we take a share of the result. If it does not sell, we do not earn either.

See what we do →

81MMonthly TikTok users in Mexico
48%Buy on a creator's recommendation
7.8%Live conversion — 3× the average
10Studios running in Monterrey

What we sell

Four ways to put a brand on screen

Pick one, or run them together. Most brands start with seeding, learn what the audience responds to, then move the budget into live.

01

Seeding

Creator content

Five to ten creators publish product videos in their own voice. You get the scripts, the raw files, the usage rights and a report on what each piece actually did.

02

Live

Dedicated sessions

A session built around your brand, hosted by our team or a contracted creator, run from our studios with the product in hand and a checkout link live on screen.

03

Accounts

Always-on

We run your TikTok, Facebook and Instagram in Mexico — planning, shooting, publishing, paid promotion and the monthly read on what worked.

04

Industrial

B2B content

For equipment, machinery and logistics firms in Monterrey, where social has been ignored for a decade. Video content built to produce qualified leads, not views.

How a campaign runs

Brief to invoice in about five weeks

01
Brief and category read
What you sell, at what price, against whom. We come back with the price band the Mexican market will actually carry and the angle we would run.
02
Creative and casting
Scripts in Mexican Spanish, not translated Spanish. Creators matched to the category rather than to follower count — the fit matters more than the number.
03
Shoot and go live
Filmed in our studios or on location. Content goes out over two to three weeks, with a live session timed to the peak of it.
04
Read and scale
Views, watch time, click-through, units, cost per order. We kill what did not work and put the budget behind what did.

Brands do not buy creators. They buy results.

Base fee + share of sales · the risk sits with us too

Why this works here

Mexico watches, then buys

This is not a market where social is an awareness channel. It is where the transaction happens — and the creator, not the brand, is the one who is trusted.

  • Mexico was the first country in Latin America to get TikTok Shop
  • 60% of users trust a brand more when it works with creators
  • Live converts at roughly 7.8% — about three times the platform average
  • Platform commission sits near 6%, well below the big marketplaces
  • Most brands post on TikTok; very few actually sell on it — the gap is the opportunity
  • We brief in Chinese, Korean, Spanish and English, so head office is never guessing

How we work

We would rather lose the pitch than sell a brand a campaign we know will not convert. The agencies that survive here are the ones that said no early.
Joseph KimFounder, Three Key Group México

Start

Send us the brand. We will send back an angle.

No deck, no retainer to find out. Tell us the category and the price point and we will tell you what we would run.

Brief us→ See rates→